GenIP combines generative AI and human expertise to accelerate innovation, expands globally

GenIP CEO Melissa Cruz joined Steve Darling from Proactive to discuss the company’s unique approach to bridging the gap between research and commercialization through the strategic use of generative AI combined with deep human expertise. GenIP specializes in supporting universities, research institutions, and corporations in bringing breakthrough innovations from the lab to the marketplace.

At the core of GenIP’s offerings is the Invention Evaluator, a proprietary software platform that analyzes the commercial potential of new technologies, enabling clients to make informed decisions about where to focus development and investment. In parallel, the company operates Vortechs, its talent scouting and recruitment division that helps organizations identify key personnel capable of accelerating innovation pipelines.

Cruz elaborated on GenIP’s role in the technology transfer ecosystem, explaining, “The process of technology transfers is moving ideas from lab to the real world.” GenIP acts as a facilitator, helping innovators navigate complex commercialization pathways, from initial evaluation and validation to market entry and scaling.

GenIP is also rapidly expanding its global footprint. The company recently secured a major contract in Chile and participated in the Knowledge Exchange event in the UK, where it built relationships with leading academic and research institutions. These efforts align with GenIP’s broader strategy of international growth and client onboarding.

Additionally, the company has launched a competitive intelligence product, designed to provide clients with real-time insights into market trends, patent landscapes, and strategic opportunities. The tool has already gained traction and is currently in use by a Big Four accounting firm, signaling strong demand for its advanced analytics capabilities.

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